Research Methods

Primary Research  

- Definition: Collecting information first‑hand directly from sources.  

- Methods:  

  - Surveys  

  - Interviews  

  - Observations  

  - Data analysis  

  - Focus groups  

Secondary Research  

- Definition: Using information that has already been collected and published by others.  

- Sources:  

  - Academic journals  

  - Research papers  

  - Published books and articles  

  - Government agencies  

  - Magazines, TV shows, newspapers, websites  

- Note: Secondary research involves summarising and analysing existing information, not collecting new data.