Call to Action (CTA)
- Prompts users to take specific actions.
- Drives conversions and guides user interaction.
- Essential for clear navigation and engagement.
Search Engine Optimisation (SEO)
- Enhances web content for discoverability on search engines (e.g., Google).
- Involves optimising website structure, images, and metadata.
- Ensures online presence is easily found by relevant searches.
Search Engine Marketing (SEM)
- Uses paid advertising to boost visibility.
- Drives targeted traffic to websites.
- Crucial for appearing prominently in search results.
Pay‑Per‑Click (PPC)
- Advertising model where advertisers pay per click.
- Efficient for online promotion and measurable ROI.
- Commonly used in Google Ads and social media campaigns.
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