Pathos (Passion)
- Definition: Use of emotional appeal.
- Examples: Heart‑warming stories, personal experiences, humorous jokes, pitiful photographs.
Logos (Logic)
- Definition: Use of logical argument.
- Examples: Statistics, facts, reasonable arguments, logical organization of information.
Ethos (Ethics)
- Definition: Use of credibility and trust.
- Examples: Quotes from professionals, customer reviews, celebrity endorsements, personal qualifications.
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