Kerning and Tracking
- Perfect letter spacing for optimal readability.
- Kerning: Space between individual letter pairs.
- Tracking: Spacing between all letters in a block of text.
- Helps designers fine‑tune typography for polished, visually pleasing results.
Ligatures
- Artistic connectors in typography.
- Make compositions visually appealing and improve readability.
- Specialized characters replace specific letter combinations.
x‑Height
- Balances uppercase and lowercase characters.
- Creates pleasing text composition.
- Enhances the user’s reading experience.
Variable Fonts
- Adapt seamlessly to different devices and screen sizes.
- Control aspects like weight, width, and style.
- A game‑changer in web and graphic design.
- Simplifies font management and ensures consistency in the digital age.
Typography Hierarchy
- Key to crafting impactful text arrangements.
- Vary fonts, sizes, and styles to guide the reader’s eye.
- Emphasizes essential information.
- Enhances structure and legibility of content.
Tactile Typography
- Goes beyond the visual aspect of type.
- Adds a tangible dimension to text.
- Type becomes an art form you can touch.
Kinetic Typography
- Art of animating text to create dynamic visuals.
- Widely used in video content, advertisements, and presentations.
- Brings static words to life.
Destructive Typography
- Breaks, distorts, or manipulates letterforms.
- May seem chaotic or unconventional.
- Offers a fresh perspective on the power of words and their visual impact.
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