Art and Design Movements

Swiss Style  

- Known for clean, uncluttered layouts and typographic excellence.  

- Emphasises clarity and functionality.  

- Features grid‑based layouts, sans‑serif typefaces, and minimal colour palettes.  

- Communicates complex ideas with simplicity.  

Surrealism  

- Explores dreamlike, imaginative realms by juxtaposing unlikely elements or distorting reality.  

- Breaks free from traditional boundaries.  

- Designed to ignite creativity, provoke thought, and challenge perceptions.  

- Creates memorable, thought‑provoking visual experiences.  

Modernism  

- Celebrates simplicity, functionality, and elimination of excess ornamentation.  

- Uses clean lines, geometric shapes, and emphasises form following function.  

- Values efficiency and clarity in visual communication.  

Postmodernism  

- Encourages playful exploration of irony and intertextuality.  

- Challenges traditional norms by blending multiple styles and cultural references.  

- Features juxtaposed imagery, unconventional typography, and cultural references.  

- Engages viewers on multiple interpretive levels.  

Bauhaus  

- Champions simplicity, functionality, and fusion of art and technology.  

- Employs geometric shapes and clean lines.  

- Focuses on the relationship between aesthetics and utility.  

Art Nouveau  

- Recognised for intricate, organic forms and ornate details.  

- Influential in decorative and illustrative design.  

- Features quirky, hand‑drawn illustrations and whimsical typography.  

- Encourages designers to infuse fun and spontaneity into their work.  

Art Deco  

- Characterised by bold geometric shapes, intricate patterns, and luxurious materials.  

- Serves as a valuable reference for sophisticated, glamorous graphics.  

Pop Art  

- Uses bright colours, sharp lines, and comic book aesthetics.  

- Incorporates iconic cultural symbols.  

- Inspires fresh, eye‑catching visuals that capture the spirit of contemporary culture.