Design - Typography

- Typography is the art of printing with movable types.  

Importance  

1. Without fonts, text cannot be printed.  

2. Effective typography enhances the visual quality of text.  

3. Plays a key role in information design.  

Font Family  

- Monospace  

- Stylistic renderings of elements  

- Weights (light, regular, bold)  

- Transformation variations (italic, condensed, extended)  

- Sizes  

Anatomy of a Font  

- Devanagari script  

- Uppercase and Lowercase letters  

- Ascender (part of a letter rising above x‑height)  

- Descender (part of a letter falling below baseline)  

- x‑height (height of lowercase letters)  

- Counter space (enclosed or partially enclosed area within a letter)  

Features of a Font  

- Point size (height of characters)  

- Leading (space between lines of text)  

- Weight (thickness of strokes)  

- Style (italic, bold, etc.)  

- Width (condensed, extended)  

Special Qualities  

- Multilingual support 

- Expressive design potential