9.1 Aggregate Demand (AD)
- AD =
total demand for goods/services in the economy.
- Formula:
AD = C + I + G + (X – M).
- C =
consumption.
- I =
investment.
- G =
government spending.
- X –
M = net exports.
- Downward
sloping because:
- Wealth
effect (higher prices reduce real wealth).
- Interest
rate effect (higher prices → higher interest rates → lower investment).
- Net
export effect (higher domestic prices → exports less competitive).
9.2 Aggregate Supply (AS)
- Short
run AS: upward sloping (higher prices → more output).
- Long
run AS: vertical (output limited by resources, technology).
- Shifts
caused by changes in productivity, technology, costs, and government policies.
9.3 Keynesian vs Classical Views
- Classical:
economy self‑corrects; markets are flexible; long run AS vertical.
- Keynesian: the economy may get stuck in a recession; government intervention is needed; the AS
curve is flat at low output.
Memory cue: Classical = leave it alone, Keynesian = government helps.
9.4 Macroeconomic Equilibrium
- Occurs
where AD = AS.
- Changes
in AD/AS shift the equilibrium output and price level.
- Inflationary
gap: AD too high → prices rise.
- Deflationary
gap: AD too low → unemployment rises.
9.5 Policy Tools
- Fiscal
policy: taxes + government spending.
- Expansionary
→ boost demand.
- Contractionary
→ reduce inflation.
- Monetary
policy: interest rates, money supply.
- Lower
rates → encourage borrowing/spending.
- Higher
rates → reduce demand.
- Supply‑side
policies: improve efficiency (education, deregulation, innovation).
9.6 Phillips Curve
- Shows
trade‑off between inflation and unemployment (short run).
- Long-run Phillips curve = vertical → no trade‑off, only natural rate of
unemployment.
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