Imaging Technologies
- Inkjet Printing
- Uses fine nozzles to spray ink directly onto paper.
- High resolution, suitable for short runs and photo printing.
- Electrophotography (Laser Printing)
- Uses electrostatic charges to transfer toner onto paper.
- Fast, efficient, widely used for office and commercial printing.
Paper & Substrates
- Paper Basics → weight, texture, and finish affect print quality.
- Substrates → materials beyond paper (plastic, fabric, metal foils).
- Choice of substrate impacts durability, colour absorption, and final appearance.
Page Description Languages (PDL)
- PostScript → early standard for describing text and graphics.
- PDF (Portable Document Format) → universal format ensuring layout consistency across devices.
- PDLs translate design files into instructions printers can understand.
Variable Data Printing (VDP)
- Allows customisation of each printed piece.
- Common in direct mail campaigns (e.g., personalised names, addresses).
- Increases engagement by tailoring content to individual recipients.
Key Takeaway:
Imaging bridges design and physical output. By understanding printing technologies, substrates, and languages like PDF/PostScript, designers ensure accurate reproduction. VDP adds personalization, making print more dynamic and effective.
No comments:
Post a Comment